Privacy Policy


This privacy policy sets out how Vorwerk UK Limited (company number 05228875) with trading address Ashurst Manor, Church Lane, Sunninghill, Ascot, SL5 7DD, United Kingdom and protects any information that a user of its website (“You”, “Your”) provides or which it collects when its website is used. Vorwerk UK Limited respects, and is committed to protecting, the privacy of every individual who visits its website.

Please read the policy carefully. By continuing to use our site and by submitting personal data to us, you are agreeing to the terms of the Privacy Policy of Vorwerk UK Limited. We are not responsible for the privacy of any Personal Information that you reveal in any public form on the Site (e.g. message boards, blogs etc).

Your rights to object
You have various rights in respect of our use of your personal information as set out in this Privacy Policy. Two of the fundamental rights to be aware of are that you may:

a) ask us to stop using your personal information for direct-marketing purposes. If you exercise this right, we will stop using your personal information for this purpose; and
b) ask us to consider any valid objections which you have to our use of your personal information where we process your personal information on the basis of our, or another person's, legitimate interest

You can visit our websites without providing any personal information. Each time a web page is called up, the web server merely automatically stores a so-called server log file which contains, for example, the name of the requested file, your IP address, the date and time of access, the data volume transferred and the requesting provider (access data), and documents the retrieval.

This access data is evaluated exclusively for the purpose of ensuring interference-free operation of the page and to improve our offer. In balancing the various interests, this serves to safeguard our legitimate interests in the correct presentation of our offer. All access data will be deleted no later than seven days after your visit to the page.


We may collect and process the following information when you access the site, when you contact us, or when you register with us or purchase from us:

a) Information about you that you give us when you complete the Contact Us form on our website, including your name and title, your address, company details (if any), and contact information such as your telephone number and email address;

b) Information when you respond to offers or complete surveys that we may ask you about and which we use for research purposes although you do not have to respond to them;

c) Information we may collect with regard to your visits to our website or your calls to us, including technical data regarding the internet protocol (IP) address used to connect your computer to the internet, your login information to our site, browser details, operating system and platform, the Uniform Resource Locators (URL) details, products you viewed or searched for, page response times, download errors, lengths of visits to certain pages, page interaction information, browsing methods, and any phone number used to call us;

d) Information we may receive from other sources if you use our other websites or other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this website. We work closely with business partners (including, for example, Advisors, sub-contractors providing technical, payment and delivery services, analytics providers, search information providers, and credit reference agencies), and we may receive information about you from them.

We do not store credit card details and we rely entirely on our payment partners to provide secure payment services for our customers.

In some cases, the information we collect does not identify you personally. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

We may obtain information about your general internet usage and the usage of our website by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our website and to deliver a better and more personalised service and some of the cookies we use are essential for our website to operate. For detailed information on the cookies we use and the purposes for which we use them please see our Cookie policy.

Any information you give us will be stored on our systems and may be processed and used by us. It may be transferred to, and stored at, a destination within the European Economic Area (“EEA”) where our hosted servers are located. It may also be transferred to, and stored outside the EEA, and processed by staff operating outside the EEA who work for us or for one of our business partners or suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all reasonable steps to ensure that your personal data is treated securely and in accordance with this privacy policy.

Your personal data will not be disclosed to any third parties except to our business partners that assist us in providing our products and services to you, or as required by law.

We shall only use your payment card/account details in order to process your order and we shall not disclose or share your payment card/account details with third parties except as set out in this clause or as required by law.

If you wish to oppose the tracking by cookies on the websites belonging to or managed by Vorwerk, click on this link opt-out.


We collect Personal Data, if you voluntarily provide it to us in connection with setting up an account. We may use this information about you in the following ways:

a) To carry out our obligations arising from any contracts entered into between you and us;

b) To allow you to participate in interactive features of our service, when you choose to do so;

c) To notify you about changes to our products and services;

c) To administer our site and for internal operations including trouble-shooting, security purposes, data analysis, testing and statistical survey purposes;

d) To combine it with other information we hold or receive about you, and use the combined information for the purposes set out above.

You can delete your account at any time by either sending a message to or via the dedicated function in the account section.


If you consent to us using your personal data for marketing purposes, we will do so aaccording to the options you have selected, to inform you about:

a) our products, services and ensure that content from our website is presented in the most effective manner;

b) To provide you with information, products or services that you request from us, and which we feel may interest you

c) For our own market research purposes (for example to invite you to provide us with feedback on our products and services);

Recipients of personal data
Vorwerk Group entities

a) We may share personal data with other Vorwerk companies in order to provide products and services and to ensure consistently high service across Vorwerk companies Third parties:

a) when providing products to you, we may share personal data to persons acting on our behalf or otherwise involved in the transaction, including:

b) service providers with whom personal data is being shared, including Vorwerk International and other business partners who provide services to us, such as IT hosting providers, repair services, communication services, debt collection, tracing, fraud prevention and others. Whenever we transfer data with them we ensure that necessary safeguards are in place

c) For the fulfilment of the contract, we will pass on your data (name, address, email address and telephone number) to the mail order company in charge of delivery if this is necessary for the delivery of ordered goods

d) Depending on which payment service provider you select in the ordering process, we will forward the payment data collected to the credit institution responsible for payment and any payment service providers commissioned by us or to the selected payment service. Some of this information is collected by the selected payment service providers themselves, provided that you create an account with them. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

We are committed to ensuring that your personal data is secure. In order to prevent unauthorised access, use or disclosure we have put in place technical and organisation measures to safeguard and secure the information that we collect online. Our security technologies and procedures are regularly reviewed to ensure that they are up to date and effective.

We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this privacy policy.

Information you provide to us is stored on our secure servers. Unfortunately, the transmission of information via the internet is not completely secure. While we will take reasonable steps to protect your personal information, we cannot guarantee the security of any information transmitted to our website; any transmission is at your own risk.

You must keep confidential any personal security codes and passwords that we may give you (or that you choose) for your access to certain areas of the website, and comply with any instructions that we may give you in order to keep such details confidential and safe. The processing of payment transactions by our payment partners is via secure payment pages and is compliant with the Payment Card Industry Data Security Standard (PCI DSS). You should ensure that any payment transactions you make are made in a secure environment.

Your data protection rights
You have a right to information about the personal data collected and stored by us and receive a copy of that data, and if applicable, a right in respect of the correction of data in case your personal data collected is inaccurate.

You have a right to object and restrict data processing or request deletion of data. These rights are not absolute under the General Data Protection Regulation (GDPR) as sometimes there might be overriding interest to continue data processing, but we will consider your request and respond to you with the outcome within 30 days of receipt of your request. You may also object to direct marketing by clicking “Unsubscribe” in any of our emails to you, or by emailing us at The data processing that was conducted for direct marketing will be stopped within 30 days of receipt of your request.

Where we process your personal data on the basis of consent, you have a right to withdraw that consent at any time. Please note that withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

When we process your data based on consent or when data processing is required for entering into or performance of the contract with us you may have the right to request your personal data to be transferred to you or another controller.

In those cases when we process your personal data through automated decision making including profiling you will be informed about such data processing taking place, the logic involved, and be informed of the possible consequences of such processing. You have the right to contest the decision based on automated decision making by contacting the Data Protection Officer on 0330 660 0834 or via email at

For questions about the collection, processing or use of your personal data, the disclosure, correction, blocking or deletion of data or objection to a particular processing of data, data portability please contact the Data Protection Officer on 0330 660 0834 or via email at

Our website may, from time to time, contain links to and from the websites of our business partners and other third party sites of interest. If you follow a link to any of these websites, you will have left our site and you should note that we do not have any control over such websites. We do not accept any responsibility or liability for the protection and privacy of any information you provide whilst visiting such sites. Please check the applicable privacy policies before you submit any personal data to these websites.

Complaints If you are not satisfied with any aspect of data processing of your personal data by Vorwerk UK Limited or any of it’s appointed data processors, we would like to understand it better and discuss with you how can we improve the situation. You can contact the Data Protection Officer on 0330 660 0834 or via email at

Nonteheless, you may also submit a complaint to:

Information Commissioners’ Office (ICO)
Wycliffe House
Water Lane
0303 123 1113

2. Status of the Privacy Policy
The data protection notice was updated in May 2018.We reserve the right to amend the notice from time to time in case there are any changes to data processing. In case the Privacy Policy has been updated, we will take steps to inform you of the update by appropriate means, such as through your account or other means in case they are more suitablce e.g. email.

3. Data Protection Officer contact information

Telephone: 0330 660 0834
Data Protection Officer
Vorwerk UK Limited
Ashurst Manor
Church Lane

For the purposes of the General Data Protection Regulation, the data controller is Vorwerk UK Limited, with registered company number 05228875 and with trading address Ashurst Manor, Church Lane, Sunninghill, Ascot, SL5 7DD, United Kingdom.